Perspectives on Martinique and its tourism

The beauty of Martinique goes beyond words. Rich in unique wildlife, wild waterfalls, breathtaking white sand beaches, it is a dream vacation destination for tourists from all over the world. What about tourism in Martinique?

The island of flowers has become one of the most popular destinations for tourists looking for an authentic experience on a tropical island paradise.

It is estimated that about 1.5 million tourists visited Martinique in 2018.To give an idea, Martinique received only 577,164 visitors in 2009!

Tourism figures for Martinique in 2018

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A land suitable for tourism

Martinique is an ideal territory for tourism: the variety of its landscapes, its history, its flora make it a Caribbean paradise, as thousands of tourists have already understood, but challenges are looming as the new decade begins. Among them, that of sargassum. The phenomenon is not new: brown micro-algae, present by hundreds of tons in the Atlantic, and which accumulate in the Sargasso Sea. For several years, these algae have been taking new maritime routes to come ashore en masse on the coasts of the West Indies.Faced with this phenomenon, we can paradoxically only encourage tourists to visit Martinique. It is thanks to a growing tourism economy that Martinique will have the means to understand and solve the sargassum crisis. 

Tourcrib is part of this dynamic: to give tourism on the island its letters of nobility. Authentic experiences, encounters with locals and a model that highlights those who are passionate about their island, return to a more eco-responsible and fair tourism appears to be a strong and local development path, the island for the island.